About Me
Marketing with strategy, soul, and data.
Hi, I'm Favour. For the last five years I've helped founders, eCommerce brands and creators turn quiet websites into thriving digital businesses. My approach blends sharp strategy, creative storytelling and obsessive measurement — because growth shouldn't be a guessing game.
From Lagos to clients across the US, UK and EU, I've managed over $2M in ad spend, scaled brands past seven figures, and built marketing engines that compound. If you care about the craft as much as the conversion — we'll get along.
How We Work
My process
A clear, phased roadmap — from audit to compounding growth.
Discovery & Strategy
Deep audit of your brand, market, and customer journey, turned into a clear, prioritized growth plan.
- Brand, offer & customer research
- Competitor & market positioning audit
- Tech stack + analytics setup
- Custom 90-day growth roadmap
Build & Launch
We execute — high-converting design, paid campaigns, email flows, and SEO foundations all going live together.
- Conversion-focused store design
- Paid ads on Meta, Google, TikTok
- Email & SMS automations
- On-page SEO + content engine
Scale & Optimize
Weekly testing, scaling winners, killing losers — compounding revenue while lowering acquisition costs.
- Weekly A/B tests on creatives & pages
- Scaling profitable ad sets
- Retention & LTV programs
- Transparent KPI dashboards